Several days later I saw two additional ads for the same campaign. They featured Bigfoot and an Heiress facing their worst adversaries on their way to get some delicious desserts.
I think the ads are really unique, and although the idea of a Brazilian bikini wax doesn't really make me want to eat dessert, they are really funny and make me remember the name. You can watch more videos, including some hilarious bonus footage over at the LoveIt-LoveIt website. Thank goodness there's a Cold Stone in walking distance from my apartment.