April 13, 2009

ShopStyle Cures Your Fashion Frustrations

Have you ever needed to find a specific outfit for an event or holiday, but dread scouring store racks for the right piece? Look no further than ShopStyle.com for solutions. What's sets ShopStyle apart from other online shopping sites is its search function. In the same way that sites like Kayak.com search all available carriers for the itinerary you need, ShopStyle aggregates your style search by any variable you enter. You drop in the terms you're looking for—like, say, "yellow cocktail dress"—and the site searches top retailers to pull up exactly what you're looking for. Here are some examples:

"Yellow cocktail dress"


"Red pumps"


"Purple tie"


"Floral pillow"

ShopStyle offers search for clothing and accessories for men, women and children as well as beauty and home decor items. Besides being a destination for fashion finds, ShopStyle also offers a social networking platform where you can create your own "stylebooks" of your favorite outfits and looks (similar to Polyvore.com), then browse the looks created by others and follow their style.

While ShopStyle might not be the go-to destination for frugal fashionistas (the site searches everything from discounters to designers) the customizable search is great for when you're looking for a particular style, color, price or size. You can also sign up for alerts for when your favorite label goes on sale, so you never miss a good bargain.

So the next time you're headed to an event (wedding, themed-party) and need something specific, skip the mall and check out ShopStyle.com first.