The Gap Reveals the Secrets to its Resurgence

I'm a loyal Today show viewer but I caught this interesting piece on Good Morning America today that I wanted to share. In a series called "the secrets of America's favorite stores" GMA takes a look at The Gap and how they have created a recent resurgence after a period of low sales.


Interesting, no? I love the part about how their most popular jeans for men are the "standard" fit because men can't be bothered to do anything risky.

I couldn't tell you the last piece of clothing I bought at The Gap, but I am moderately inclined to see what their new denim campaign is all about.