March 3, 2010

OK Go Wows Again with "This Too Shall Pass" Video

The guys of OK Go are back with another revolutionary music video. You may remember their remarkable treadmill video for "Here It Goes Again" (one take!), but the boys have outdone themselves with the new clip for "This Too Shall Pass." Check it out!

The whole thing is like a big game of Mousetrap... but technically is a Rube Goldberg machine. The video was filmed in a two story warehouse, in L.A. The "machine" was designed and built by the band, along with members of Synn Labs over the course of several months. Wonder how many takes they had to do before it was perfect? Very cool!

If you happen to be a big fan of Rube Goldberg machines:

  1. You're a tool.
  2. You might like this version which cracks a Cadbury Creme Egg!
Yay, Science!