Now SunChips has redesigned the planet-friendly bags to made them ear-friendly, too. The coolest part of the whole thing? The fine folks at Frito-Lay reached out to me and asked me to make another video comparing their old and loud bags with the new ones! Check it out:
The SunChips were provided to me for free, but nothing I'm saying about them is influenced by that. Here's some additional info if you're curious:
The new 100% compostable bag is about 2 times quieter than the first generation SunChips compostable bag. While there will not be a visual difference in the packaging graphics, consumers will easily hear the difference when bags reach their market.
The compostable bag is constructed in three layers; an outer layer that has the SunChips logo and picture on it, an inner layer that surrounds the chips inside the bag and an adhesive layer in the middle that keeps the outer and inner layers together. The adhesive layer reduces sound vibrations like shock absorbers reduce mechanical vibrations in a car, making for a quieter ride (and snacking!)
The SunChips folks are urging consumers to continue to provide feedback on the compostable bag on the SunChips Facebook page or by calling 1-800-352-4477.
What started out as a silly and quick YouTube video has become part of a larger Web meme, influenced a corporations production of its product and scored me some free chips! Internet win!