July 13, 2007

The Treats Truck

A few weekends ago I was walking to Central Park with one of my friends and discovered something amazing. We were walking down the block when someone out of the corner of my eye said, "would you like a sample?" Now, normally I would say, "no, thanks" without even looking at the product, but when a tray of delicious looking Rice Crispy Treats were thrust into my face, I couldn't resist.

It turns out the man was standing in front of The Treats Truck; a mobile snack unit that drives around New York City selling cookies and other baked goods. It's basically like an ice cream truck, sans the ice cream and annoying, repetitive soundtrack. I took a peek at the menu and was surprised to see a huge selection of treats for under five bucks.

I started to think about the idea of The Treats Truck. Unlike an ice cream truck, which my roommate and I have desperately searched for on our block on more than one occasion, The Treats Truck isn't something something that I would actively seek out during an afternoon snack craving. I would, however, definitely stop and pick up a delicious snack if the truck and I ended up in the same location again.

Another interesting thing about The Treats Truck is the actual truck itself. Its name is Sugar and does much more then deliver amazing delicacies to hungry New Yorkers; it's actually doing its part to help the environment, too. This truck is more successful than I will ever be. Check out this excerpt from the website:
"Our mobile bakery truck is named Sugar. He runs on Compressed Natural Gas (CNG). CNG is one of the most environmentally friendly fuels available. It is a gas much like air, rather than a liquid and is very clean. Our company tries its best to use and encourage the use of environmentally friendly practices."
Who knew?! The Treats Truck parks itself in a new location every day, so make sure you keep a close eye on their schedule to see when you can enjoy some wonderful snacks in your area! If you do or have had a run-in with the Treats Truck please let me know about your experience. I will look forward to it.