Now, BK has gone to some of the most remote locations on the planet to find "Whopper Virgins" aka people who have never had a Whopper. The interesting thing is that not only have these folks never had a Whopper, they've been completely sheltered from all Western fast food advertising. In fact, none of them even seem to know what a hamburger is, which is demonstrated by their suspicious poking and tearing of the burgers. The whole concept was to decide if truly unbiased individuals prefer Burger King's Whopper or McDonald's Big Mac. Check out the video.
I find this piece so fascinating! Just watching these people's reaction to this strange American cuisine is fascinating. They have no clue how to just pick up the Whopper and shove it in their mouths like a real American! The cultural clash and glimpse into an isolated world is so interesting, yet the thought of capitalist corruption is kinda sad. I give it 5-10 years before these poor little towns are all morbidly obese.
Beyond my love of fast food (I immediately went to BK to get lunch after I watched this for the first time, not joking) I think this is a really amazing experiment. Burger King REALLY went out of their way to find unbiased patrons. I wonder how much of a carbon footprint they left trekking all of the crew and the "specially made broilers" to the remote regions of Asian and Europe. Hope it was worth it.
Thoughts?
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